The Scarecrow.

This is an example of absolutely beautiful marketing. I love it when I see beautiful marketing- and the animation and the music was just lovely in this ad. Plus- I think anything that makes you think (in this case it is about where you food comes from) is something worth seeing. I know there is a lot of comments about the manipulation of marketing... and the manipulation of this video... but whether they are manipulating you or not, they message is still much better that most out there.I think I may have talked a little about how my husband and I try to make conscious choices with our purchases- including our food choices. We don't eat much beef (or much of any meat really) because of the amount stress producing the amount of beef that is consumed causes our society- that's really just something we felt convicted about. I'm not trying to sway you to my side. Promise. There are plenty of great choices for eating all types of meat that are sustainable. :)On a slightly different note- I really am quite taken by the song in the ad by Fiona Apple. It's lovely isn't it? And again... the message, on its own, is a great message. It feels very 'be the change you wish to see in the world.'Check Out More from Moonbots** Moonbot Studios created the app that this ad is featuring.(Sidenote: I like Chipotle and don't mind seeing an ad from them. I'm not really here to talk about Chipotle though... and yes this is a Chipotle ad).